Industry guide

Code reviews and tickets: what a software agency's history earns

A software agency's history is a record of engineering judgment: pull requests and review comments, tickets that went sideways, estimates that held or did not, and the client threads that explained why. Troveo puts developer data in its top demand tier.

Most of it already sits in GitHub or GitLab, Jira or Linear, Slack and a proposal library. Buyers want the written trail of how your team actually does the work, so most owners lead with SOPs and training material, then add day-to-day records once personal details are dealt with.

AI Data Offers research deskChecked against our methodology Updated October 28, 2026 5 min read 14 sources

Key figure: 10,560
Buyers' published range: $100K to $2M+
Time to a written offer: Days to 2 weeks
Owner time, per buyers: 1 to 3 hours

In this guide

01 / What buyers value

Records a buyer will look for at a software agency

Pull requests and review threads
Where it lives
GitHub or GitLab
Why a buyer wants it
Code change plus the reasoning behind it
Raise first
Client code ownership
Tickets and backlogs
Where it lives
Jira or Linear
Why a buyer wants it
How work is broken down
Raise first
Client details
Statements of work and estimates
Where it lives
Proposal library
Why a buyer wants it
Scoping and pricing
Raise first
Pricing
Client Slack channels and email
Where it lives
Slack and email
Why a buyer wants it
Requirements in motion
Raise first
Client confidential information
Internal libraries and handbooks
Where it lives
Repos and wiki
Why a buyer wants it
The agency's own code and method
Raise first
Usually nothing

Record	Where it lives	Why a buyer wants it	Raise first
Pull requests and review threads	GitHub or GitLab	Code change plus the reasoning behind it	Client code ownership
Tickets and backlogs	Jira or Linear	How work is broken down	Client details
Statements of work and estimates	Proposal library	Scoping and pricing	Pricing
Client Slack channels and email	Slack and email	Requirements in motion	Client confidential information
Internal libraries and handbooks	Repos and wiki	The agency's own code and method	Usually nothing

02 / Value

Putting a number on a software agency's data

No buyer publishes a price list by industry. What they do publish is a range for a whole company: micro1, Polyshares and Ventra each advertise deals from roughly $100K to $2M or more, and Pewter's licensing partner cites examples between $350K and $650K. Read those as the buyers' own marketing figures, not offers.

For a software agency of about 40 people, three things move the number most: how many years of history you have, how much of the work is written down in one place, and how cleanly client and employee details can be removed. Try the worth estimator for a range based on your size.

03 / Buyers

Which buyers take software development agencies

On Troveo's intake form, the closest category ("developer tools, data and AI infrastructure") sits in the top of its four demand tiers, the group it says buyers pay a premium for. Polyshares accepts software and saas, though it does not mark it as premium.

micro1
Published size rule
Asks for at least 30 staff, with no upper limit
A 40-person software agency
Fits at 40
Mode
Published size rule
At least 20 full-time US office employees, or 10 for accounting and 6 for law
A 40-person software agency
Fits at 40
Nyne
Published size rule
At least 20 W-2 staff in the US and three years of history
A 40-person software agency
Fits at 40
Pewter
Published size rule
At least 20 people and three years, with a higher bar in some sectors
A 40-person software agency
Fits at 40
Ventra
Published size rule
At least 30 US staff and three years of data
A 40-person software agency
Fits at 40
Endless
Published size rule
Around 30 people or more
A 40-person software agency
Fits at 40
Polyshares
Published size rule
No headcount floor; it weighs how deep the record goes
A 40-person software agency
No size floor
Mercor
Published size rule
Publishes no minimum
A 40-person software agency
No size floor
Troveo
Published size rule
Publishes no minimum (its calculator begins at 20)
A 40-person software agency
No size floor

Buyer	Published size rule	A 40-person software agency
micro1	Asks for at least 30 staff, with no upper limit	Fits at 40
Mode	At least 20 full-time US office employees, or 10 for accounting and 6 for law	Fits at 40
Nyne	At least 20 W-2 staff in the US and three years of history	Fits at 40
Pewter	At least 20 people and three years, with a higher bar in some sectors	Fits at 40
Ventra	At least 30 US staff and three years of data	Fits at 40
Endless	Around 30 people or more	Fits at 40
Polyshares	No headcount floor; it weighs how deep the record goes	No size floor
Mercor	Publishes no minimum	No size floor
Troveo	Publishes no minimum (its calculator begins at 20)	No size floor

Checked against a typical software agency of 40 people. Ask each buyer whether contractors and part-time staff count.

Some buyers pay us a referral fee. It never changes your price, and it never changes the order of our rankings.

04 / Typical week

What one ordinary week produces

Monday: sprint planning with twenty tickets.
Tuesday: a pull request gets three rounds of review.
Wednesday: a client changes scope in Slack.
Thursday: a production bug triaged and fixed.
Friday: an estimate for phase two sent.

Illustrative. Multiply one week by every year you have kept, and that is the record a buyer is looking at. The written decisions matter more than the totals.

05 / Segments

Segments within software development agencies

Shopify agencies: Theme repos, migration runbooks, retainer tickets and launch checklists are what buyers want from Shopify agencies. Who buys and what to check.

06 / Process

How a deal works

1
Check the fit
Answer a few questions about headcount, years of records and the systems you use. No files change hands.
2
Inventory call
A buyer walks through what you hold and what it wants. Most say the owner spends one to three hours in total.
3
Written offer
Buyers usually send terms within days to two weeks: price, scope, term and whether the deal is exclusive.
4
Clean and deliver
Personal details are removed under the agreed method, then a copy is exported. Your originals stay where they are.

micro1
What it asks for
Procedures, internal wikis, project and task history, CRM activity
Offer and payment
Up to 30 days to review, then paid within 30 days of invoice
Ask about
Its master terms describe a perpetual license. It says it strips personal details "when relevant", so ask exactly how.
Ventra
What it asks for
Mainly inboxes, recorded calls and helpdesk tickets
Offer and payment
Offer in 3 to 7 days, then net 30 or 60
Ask about
Its terms warn it may be unable to erase data after delivery.
Polyshares
What it asks for
Inboxes, recorded calls, helpdesk tickets and ERP extracts
Offer and payment
Offer in 1 to 2 weeks, paid in 30 to 60 days
Ask about
Licenses are exclusive by default.
Pewter
What it asks for
Operating records for the industries on its list
Offer and payment
No fee to the owner, it says
Ask about
Launched October 2026 by a Florida sales agency. Its licensing partner, not Pewter, signs and pays.

Buyer	What it asks for	Offer and payment	Ask about
micro1	Procedures, internal wikis, project and task history, CRM activity	Up to 30 days to review, then paid within 30 days of invoice	Its master terms describe a perpetual license. It says it strips personal details "when relevant", so ask exactly how.
Ventra	Mainly inboxes, recorded calls and helpdesk tickets	Offer in 3 to 7 days, then net 30 or 60	Its terms warn it may be unable to erase data after delivery.
Polyshares	Inboxes, recorded calls, helpdesk tickets and ERP extracts	Offer in 1 to 2 weeks, paid in 30 to 60 days	Licenses are exclusive by default.
Pewter	Operating records for the industries on its list	No fee to the owner, it says	Launched October 2026 by a Florida sales agency. Its licensing partner, not Pewter, signs and pays.

In each buyer's own published words. Terms change, so confirm them in writing before you sign.

07 / Timing

If you are selling or winding down

A data license can sit alongside a sale or a wind-down. If you are selling the business, agree with the acquirer who keeps the right to license the archive. If you are closing down, keep the workspace and inboxes alive until a buyer has seen them. A closed company is not out of options: SimpleClosure reports more than 150 completed sales of shut-down startups' archives.

FAQ

Questions, answered

Is client work code ours to license?

Usually not without permission. Most contracts assign IP to the client. Internal code, review practices and anonymized tickets are yours.

Why is developer data so valued?

Labs train coding agents, and real review threads show what good engineering looks like. Troveo puts developer tools and data in its top tier.

Is a 40-person software agency big enough?

9 of the 9 buyers in our size check take a software agency that size, going by their own published rules. Below 20 people your options narrow to the buyers with no stated minimum.

Do we lose our records if we license them?

No. A license gives the buyer a copy for agreed uses and your originals stay put. Read the term and deletion clauses closely: micro1's master terms describe a perpetual license, and Ventra warns it may be unable to erase data after delivery.

Find the buyers that fit your company

Answer a few questions about your size, tools and history. We show which buyers want a company like yours. Free, no files.

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Sources

Every number on this page links back to one of these.

Spot something wrong? See our corrections policy. Some buyers pay us a referral fee. How we make money.