Selling by industry

Selling an MSP? Tickets and runbooks are a licensable record

An acquirer of your managed service provider pays for recurring contracts. Your PSA holds years of tickets, escalations and resolutions, and your documentation platform holds the runbooks that explain how your team works.

AI companies license records like these to train AI agents that do IT support.

AI Data Offers research deskChecked against our methodology Updated October 28, 2026 2 min read 7 sources

In this guide

Pewter

Your PSA history and your runbooks

Ticket history from request to resolution
Escalation notes and root-cause write-ups
Runbooks, onboarding checklists and standard procedures
Internal chat between techs

Is my MSP big enough?

The common minimum is 20 to 30 staff. Software and IT services rank high for several buyers, which makes a mid-size MSP with deep ticket history an attractive seller.

Client credentials and environment details

Passwords, network diagrams and client environment details must never leave. Buyers say client data can be excluded and personal details stripped. Scrub credentials from tickets before any sample is shared.

Questions to put to any data buyer

Is this a license of a copy, or a sale of the records outright?
Is it exclusive, and for how long? Can I license the same data elsewhere later?
Which systems and date ranges are in scope, and can I leave folders or whole tools out?
Who removes names and personal details, how, and do I approve a sample before anything leaves?
When does payment arrive, and does the clock start at signing or at your acceptance of the delivery?
Do I pay anything, and does anyone in the chain take a cut?
How long do you keep the copy, and what happens to it if you are acquired?

FAQ

Questions, answered

Do AI companies want MSP data?

Yes. IT support tickets are a common request.

Is my company big enough?

The usual floor is somewhere from 20 to 30 staff. Some buyers publish none at all. Mode accepts law firms with 6 people and accounting firms with 10, and Pewter goes by your highest-ever headcount. Our match quiz sorts it out in two minutes.

What could a license pay?

For a business that is still trading, most buyers publish bands of roughly $100K to $2M. Treat those as marketing claims. They are no price for you. Only a written offer from a buyer whose criteria you meet tells you what your data is worth.

Do I pay anything to license?

Typically no. Direct buyers rarely charge sellers. Middlemen are different: brokers and marketplaces may keep anywhere from 8% to 30%. Have any fee written down before a sample changes hands.

Find the buyers that fit your company

Answer a few questions about your size, tools and history. We show which buyers want a company like yours. Free, no files.

Match my company What is my data worth?

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Sources

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