Process

What happens on the first call with a data buyer

Plan for 15 to 30 minutes. They ask about headcount, history, software and sensitive material, give a ballpark range and ask for samples. Bring a one-page summary and a list of your own questions.

AI Data Offers research deskChecked against our methodology Updated October 28, 2026 2 min read 5 sources

01

The questions you will hear

Staff numbers, how far back records go, how many legal entities you have, the English share, your location, and any regulated or sensitive material. After that, your software: Gmail or Outlook for mail, Slack or Teams for chat, QuickBooks, Xero or NetSuite for the books, Salesforce or HubSpot as CRM, and Asana or Jira for jobs and projects.

02

Your one-page cheat sheet

  • Headcount now, and the most you have ever had
  • Years in business, and years of records per system
  • Which system holds what
  • Rough volume: mailboxes, tickets per year, job files
  • Any health, financial or HR records
  • What you already know you will exclude

03

Seven questions to ask them

  1. 1Do you license the data yourselves, or pass it on? Who pays you?
  2. 2Will you name the AI labs that end up with our records?
  3. 3Will you plug into our systems, or will we hand you exports?
  4. 4How are names and personal details removed?
  5. 5Do we review cleaned samples before signing?
  6. 6How long do you keep the unscrubbed files?
  7. 7Can we license this to others too, and from when?

04

What should happen next

First a ballpark, next a sample request, and then an offer in writing, typically within several days to a fortnight.

FAQ

Questions, answered

Which questions come up on the first call?

Staff numbers, how far back records go, where you are, how much is in English, any sensitive material, and your software.

How long is the call?

Usually 15 to 30 minutes.

Should I send samples on the call?

No. Wait for a written description of the offer and data handling first.

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Sources

Every number on this page links back to one of these.

  1. 1MIT Technology Review, AI labs buying data from dead startupstechnologyreview.com
  2. 2Frankfurt Kurnit, selling company data for AI training: what to knowtechnologylaw.fkks.com
  3. 3micro1, company referral program pagemicro1.ai
  4. 4Mode, company data programdata.mode.inc
  5. 5Pewter, company websitepewterdata.com

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