After the ad form: what to expect once you have handed over your number

Expect three to five short questions (staff, years of records, where you are) and then they want a phone number. A few offer to send the quote by text. Full website calculators ask much the same, and still call the result a rough guide.

Whoever runs the ad may not be the buyer at all. From September to mid-October 2026, dozens of new pages began advertising on Meta, mostly brokers. Meta's Ad Library lists each page's live ads and their start dates.

Look for a legal company name, a real website and named people. Our list of buyers we rank is a quick cross-check.

• Share your numbers: headcount, years and systems
• Keep files, logins and samples to yourself on the first call
• Ask for the company name, website and a written description of the offer
• Ask which AI labs would receive the data
• Ask how they are paid and whether you would pay anything (you should not)

You will probably hear a range lifted from the ad, often $100K to $2M+, and that is only the advertiser's word. A genuine figure arrives after the buyer reviews scrubbed samples, and everything should be agreed in writing before data moves.