Value

How much is your company data worth?

The ads dangle $2M or even $5M, and you want a realistic figure for a company your size. Our own estimate, not any buyer's: with 20 to 100 staff, think tens of thousands up to a few hundred thousand dollars, assuming a buyer takes you on.

AI Data Offers research deskChecked against our methodology Updated October 28, 2026 2 min read 9 sources

Common ad range: $100K to $2M+
Closed startup deals: $10K to $100K
Buyer examples: $350K to $650K
Spirit Airlines bid: $10M

In this guide

The numbers in the ads, and whose they are

Ad ranges usually open at $100K and reach $2M, $4M or $5M, with a handful starting around $50K. All of these numbers come from the advertisers themselves. micro1 saves its highest figures for one-of-a-kind data.

Deals with a number attached

Wound-down startups via SimpleClosure (150+ deals)
Reported price
Typically $10K to $100K each
Source type
Press reporting
Crypto startup (shut down)
Reported price
Roughly $25,000 for its code, plus roughly $15,000 for workspace data
Source type
Press reporting
Cielo24, 13 years of Slack, Jira and email
Reported price
Hundreds of thousands
Source type
Press reporting
60-person accounting firm
Reported price
$350,000
Source type
Pewter's own claim
70-person engineering firm
Reported price
$450,000
Source type
Pewter's own claim
100-person freight broker
Reported price
$650,000
Source type
Pewter's own claim
Spirit Airlines' archive (an airline)
Reported price
$10M bid by Google, $12.5M by micro1
Source type
Court filings and press

Deal	Reported price	Source type
Wound-down startups via SimpleClosure (150+ deals)	Typically $10K to $100K each	Press reporting
Crypto startup (shut down)	Roughly $25,000 for its code, plus roughly $15,000 for workspace data	Press reporting
Cielo24, 13 years of Slack, Jira and email	Hundreds of thousands	Press reporting
60-person accounting firm	$350,000	Pewter's own claim
70-person engineering firm	$450,000	Pewter's own claim
100-person freight broker	$650,000	Pewter's own claim
Spirit Airlines' archive (an airline)	$10M bid by Google, $12.5M by micro1	Court filings and press

Buyer examples do not name the firms, so we cannot verify them.

Factors that raise or lower a small firm's price

Before quoting, buyers always ask about headcount, how far back records go, the English share, where you are, your software, and any regulated or sensitive material. Larger teams, longer histories and linked records raise the figure. Read what drives the price.

By our reckoning, a firm of 20 to 30 people holding several years of data across a few linked systems would land near the bottom of buyers' $100K-plus bands, assuming it is accepted. Smaller or untidier archives tend to price like the sales of shut-down startups.

Get your own range

Use our estimator for a band based on published floors and recorded deals. Only a written offer after a buyer has seen samples of your records is a number to plan around.

FAQ

Questions, answered

What might a small firm's records fetch?

Known sales by small and closed companies span roughly $10K to a few hundred thousand dollars. For businesses still trading, buyers advertise roughly $100K to $2M (self-reported).

Is the 'up to $2M' in ads realistic?

That is the ceiling of micro1's own range, kept for one-of-a-kind data. No published example shows a business of 10 to 100 people getting there.

Can I get a free valuation?

Yes, from several buyers' estimators and ours. None is an offer.

Will waiting get me more money?

Buyers say prices move as labs fill their gaps, which could help or hurt. None of them publishes how prices are trending.

See what your data could be worth

A rough range from published deals and buyer price bands, based on headcount and years of records.

Estimate my range Match my company

Keep reading

Sources

Every number on this page links back to one of these.

Spot something wrong? See our corrections policy. Some buyers pay us a referral fee. How we make money.